PIM FAQ: What are the Advantages of a Configurable Product Information Management system?
The main advantage of a configurable Product Information Management system is that product information can evolve as business evolves. For example: Many Essent customers are in the promotional products industry, which not long ago renewed its focus on product safety. Businesses can configure the Essent PIM to categorize products as lead-free, BPA-free, or any number of safety-related categories to make it easy to identify products that meet certain standards. A business that wants to start a campaign selling eco-friendly products or U.S.-made products could similarly categorize items to make them easy to identify and find. With a configurable PIM, the variety of product information is virtually limitless and always able to evolve.
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