PIM FAQ: What Are the Benefits of an Integrated Product Information Management System?
With an integrated Product Information Management system, you can update or add product information just once in the PIM and have it retrieved by all the various systems that need it. Update a product description in the PIM, for example, and it automatically updates the catalog and website. Update inventory availability, and it can automatically update an inventory availability web service and website. An integrated PIM holds the complete, accurate, master product information that other systems consume.
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