PIM FAQ: How does a Product Information Management System Assist Kitting and Bundling?
A PIM can allow a business to link products together, like a pen and its carrying case to use an example. An ecommerce website could then retrieve that information to automatically show the companion item (the case) on the primary item’s (the pen’s) product page. For traditional non-ecommerce sales, a sales rep could easily check the PIM to see that the pen has a companion item and then offer that up-sell to the customer. By linking items, a PIM alerts people and systems that there are more products the customer might want to buy.
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