B2B Cyber Monday: Mobile Ecommerce and How to Optimize
10/2/2015
Mobile ecommerce is growing by every measure. Here's how to take advantage of surging mobile traffic. |
B2B Cyber Monday: Guest Checkout Clears a Big Sales Barrier
6/19/2015
Too many ecommerce websites place an unnecessary, conversion-killing barrier into the checkout process. Guest checkout can boost conversions by 25 percent or more. |
B2B Cyber Monday: Self-service Enhanced by Visual Product Configuration
6/2/2015
The more variables an order has, the more likely it is that something goes wrong. A visual product configurator helps ensure accuracy by showing the customer what the customer is going to get. |
B2B Cyber Monday: Integrated Customer Self-Service is a True Win-Win
3/30/2015
Customer self-service ecommerce creates convenience for both the buyer and the seller. The customer gets control and visibility, while the seller gets accurate orders with huge labor savings. |
B2B Cyber Monday: Deals, Promotions, and Integrated Software
2/4/2015 |
B2B Cyber Monday: Improving Business Ecommerce Carts and Catalogs
12/1/2014
Essent is examining ways that B2B ecommerce can perform more like B2C. This installment has tips for making the ecommerce cart and catalog more user-friendly. |
Ecommerce Marketing Strategy: Social Media
11/20/2014 |
B2B Cyber Monday Can and Should Be More Like B2C Cyber Monday
10/30/2014
With Cyber Monday approaching, it's time to look at what works for consumer ecommerce and apply it to business ecommerce. Essent is launching a series to explore the issues. |
Ecommerce Marketing Strategy: Personalizing the Shopping Experience
10/29/2014
Personalizing an ecommerce website is tricky. Some shoppers will be thrilled you remembered what they like. Others will wonder how you found out without asking. |
Ecommerce Marketing Strategy: What Works and What’s Just Annoying?
9/30/2014
Many ecommerce marketing strategies that are proven to work are also proven to irritate shoppers. We’re taking a periodic look at some ecommerce marketing strategies and how to use them. |
Ecommerce Marketing Strategy: Email Registration
9/30/2014
Email registration is a great ecommerce marketing strategy because people who subscribed are genuinely interested. But the goal isn't list-building. It's sales. |
Ecommerce Shipping Requires as Much Attention as What's Being Sold
6/2/2014
Shipping costs, the No. 1 reason for abandoned carts, make and break sales. Ecommerce software needs to provide sellers complete control. The best shipping software has these 5 major hallmarks. |
Essent sponsoring the PPAI 2014 North American Leadership Conference
3/3/2014
The opportunity to hear from and speak with industry leaders will help us continue to create promotional products software that solves the most pressing needs of those who shape the industry. |