"By having these five integration endpoints, Newell Custom Writing Instruments is automatically answering the questions that customers most often have both before and after they buy."

Supplier Newell Custom Writing Instruments is now offering distributors real-time, around-the-clock visibility to Media Content, its fifth integration endpoint, to save time and make more efficient partnerships.

Essent® implemented the integration for Newell Custom Writing Instruments via the Essent OrderTrax® Network using the PromoStandards™ protocol. Distributors integrated with Newell Custom Writing Instruments now can look up complete, accurate, real-time Inventory and Media Content at any time.

Newell Custom Writing Instruments previously made Order Status, Order Shipment Notification, Inventory and Product Data available to distributor partners by integrating via the Essent OrderTrax Network and the PromoStandards protocol.

The advantage of integration is that the information needed to move transactions forward can be shared automatically and in real-time, rather than slowly and manually through countless calls and emails.

"By having these five integration endpoints, Newell Custom Writing Instruments is automatically answering the questions that customers most often have both before and after they buy. The result is an improved buying experience for our customers, who have immediate access to product and order information, as well as more time for Newell to focus on powerful products and efficient orders. The more we build our integration offerings via OrderTrax, the more we build our buyer experiences, our customer service, and our order efficiency,” Newell Custom Writing Instruments Customer Service Manager Charity Musick said.

Newell Custom Writing Instruments is actively seeking to share the time-saving services with more distributors, who can contact Essent to get started.

Other information types, or endpoints, that can be integrated in addition to Order Status, Order Shipment Notification, Inventory, Product Data, and Media Content are: Invoices, Purchase Orders, and Product Pricing & Configuration.

About Newell Custom Writing Instruments

Powerful brands make powerful statements. Newell Custom Writing Instruments (Sharpie, PaperMate, Uni-ball, EXPO, Parker, Waterman) allows you to turn to a single supplier and select a writing instrument from any category or price point with confidence that it's a brand the recipient will know and love. Newell Custom Writing Instruments, a global leader in writing instruments, includes brands that deliver superior performance, design, and innovation. From prestigious gift pens, to the best in roller balls, gel pens, and ball pens, to the #1-selling permanent markers, highlighters, and dry erase markers.

About Essent

Essent is an innovative provider of fully-integrated business management software solutions and services for process-intensive industries. Essent solutions combine flexible workflow management with innovative technologies that automate repetitive tasks and simplify business processes. Since 1981, Essent has offered the systems, service, software, and support critical to success in today's highly-competitive marketplace. Essent provides best-in-class solutions for business management, ecommerce, and integration.

About OrderTrax

OrderTrax is a mature, proven integration network that securely and accurately processes over 12 Million transactions representing over $3 Billion in commerce annually. Supporting ANSI X12, cXML, ePSA, PromoStandards, and other public and proprietary standards, OrderTrax allows companies to integrate using the standards of their choosing. Instead of implementing and maintaining a costly new integration for each trading partner, companies can integrate once through OrderTrax to become connected to many trading partners.

About PromoStandards

PromoStandards is a group of distributors, suppliers, and service providers dedicated to improving supply chain efficiency in the promotional products industry. The group, including Essent, a Founding Member, defines and writes integration standards that allow distributors and suppliers to integrate for more efficient transactions and a more efficient supply chain.