Mobile Ecommerce Spiking While Most B2B Companies Have Yet to Get Started
The latest evidence that mobile
devices are revolutionizing the way people use the Internet is striking for
ecommerce -- and should be even more striking to the far too many companies
that haven't established any ecommerce presence yet.
Ecommerce revenue generated on
smartphones and tablets almost doubled from 2011 to 2012 and is expected to
jump again by more than half this year, the International
Business Times reported. Meanwhile, marketers are devoting more and
more advertising
spend to reach mobile devices with a 135 percent increase in
one year.
How has the B2B community
responded? Not well. The vast majority of B2B companies aren't just missing out
on ecommerce spikes on mobile devices -- 75
percent of them don't have any ecommerce presence at all, mobile
or otherwise.
Google's announcement that it will
tweak its rankings to favor mobile-friendly websites and
demote websites that don't work well on tablets and smartphones shows that the
Internet community is moving onto the second step of the mobile wave: The
mobile market is established, and now the world's most influential online
company is moving to optimize it.
Yet the standing of B2B companies
in a marketplace that's rapidly growing buds of opportunity is abysmal.
Three in every four B2B companies
don't have an ecommerce presence, which means they don't have a mobile
ecommerce presence. So while the rest of the online community is beginning to
perfect the mobile experience, B2B ecommcerce has hardly approached the
starting line.