With Customer Self-Service, B2B Ecommerce Buyers Gain Control, Confidence – and Do the Work For You

Customer self-service is a win-win. The buyer gains convenience, control, and confidence in defining the items in the order. The seller saves time and labor by receiving a Well-Formed order right from the start.

The key is making sure the buyer only can choose valid configurations – the configurations that the seller actually provides. The seller puts configurations on the menu, so to speak, and the buyer chooses.

The buyer can define artwork, imprint location, size, color, and more within the rules set by the seller. The seller receives a complete, accurate, order ready for processing.

An ecommerce platform with a product configuration engine allows the buyer to customize a product while only choosing configurations that meet the seller’s requirements.

In other words, the buyer can define artwork, imprint location, size, color, and more within the rules set by the seller. And since the configuration adheres to the rules, the seller receives a complete, accurate, order ready for processing.

A visual product configurator adds more convenience. The buyer can see an image that changes in real-time, along with the price, as configuration options are adjusted.

The result is true customer self-service. The buyer enjoys the convenience and control of defining the product, and the seller enjoys receiving Well-Formed orders that stick to the rules and are ready for immediate processing.

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