User-Friendly B2B Ecommerce Catalogs Make it Easier for Buyers to Buy

Product catalogs are fundamental to ecommerce. Improving the catalog means fundamentally improving the ecommerce experience.

Consumer ecommerce catalogs not only make it easy for buyers to find the products they need – they make it easy for the buyer to find products they didn’t even know they wanted.

But business ecommerce catalogs too often put the onus on the buyer to find products and information, which isn’t always easy. Among the ways to overcome this barrier to sales:

Ecommerce catalogs not only make it easy for buyers to find the products they need – they make it easy for the buyer to find products they didn’t even know they wanted.

• Product images and keyword-rich product descriptions: Manufacturer specs aren’t enough. Keyword-rich descriptions are people friendly because they help present what’s for sale. They’re also robot-friendly because products are easier to find through search. Images show the product at a glance.
• Product grouping: Without product grouping, buyers are forced to wade through products individually. But grouping items in categories and subcategories make the items easier to find and buy. With kitting and bundling and similar-item functionality, in fact, items find the buyer.
• Search filtering and sorting: This is how grouping helps searching.Filtered or parametric searches let buyers search within groups and subgroups: XYX Brand Pens instead of all writing instruments, for example. Sorting adds more precision, such as showing items by ascending price.

An integrated ecommerce platform supports back-office management product descriptions and images, grouping, and filtering used in the front-office ecommerce sites so that buyer enjoy the ease of use they’ve come to expect from ecommerce websites.

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