Automate SEO Just By Running the Back Office

No matter the quality of a product, how smartly it’s priced, how neatly it’s packaged, and how efficiently it’s delivered, an ecommerce shop that does 99 out of 100 things better than its competitors can be relegated to also-ran status if search engines rank competitors’ sites first.

Add products in the back office, and SiteBuilder automatically generates a Search Engine Optimized product page on the ecommerce website.

But Search Engine Optimization is a big task. Businesses need to know what search engines want (and it's always changing). Businesses need to format information in the way that makes it most friendly to search engines (not to mention people). And businesses need to practice SEO at every step in the ecommerce workflow.

Here's the good part: Business people don't need to understand everything that search engines want, how to format it, and how to practice it at every step. Businesses need systems that understand it, format it, and practice it at every step. Automatically.

With Essent® SiteBuilder™, all you have to do to automate SEO is run your back office.

Here’s how it works: SiteBuilder integrates with a back-office Business Management System or ERP. Add products in the back office, and SiteBuilder automatically generates a Search Engine Optimized product page on the ecommerce website. It’s that simple.

SiteBuilder automatically optimizes the URL structure, linking, schema markup, cardinality, mobile viewports, load times -- all of those deep technological ecommerce factors that are critical to SEO but that most business people rarely have time to even think about.

You want to seamlessly do business between your back office and front office. And you want to do it in a way that maximizes Search Engine Optimization.

SiteBuilder has ecommerce SEO baked right in. So you can outrank your competitors simply by managing your back office.